British Heart Foundation’s graphic advert prompts ‘please explain’
Monday, 17th January 2022
Dr Charmaine Griffiths
CEO, British Heart Foundation
Dear Charmaine,
Re: Questions concerning your TV advert and website
A number of our supporters asked me to get in touch with you, having seen your advert on television.
I watched the full version, called ‘This is science’, on your website. The main character is Sophie, a teenager who collapses on a soccer pitch, as her mother screams her name, and she drops to the floor, lifeless eyes rolling back. It’s shocking stuff.
Our followers would like to know:
What was the impetus behind focusing on children for this major campaign?
Presumably you are signalling that such events are not uncommon. But of course, that’s only true of 2021. Your advert normalises children having sudden, serious heart conditions, when it is ‘normal’ only in the context of the unprecedented covid vaccine rollout to young people. As you must know, while covid poses healthy children no statistically measurable risk, these vaccines are much more dangerous for them than for adults.
Your advert is called: ‘This is science’. But the only science on your coronavirus web pages is psychological manipulation.
It talks of covid leading to heart problems, without mentioning that the covid spike that causes these complications is also in the vaccines but in vastly greater quantities, which is why kids weren’t dropping on football pitches during the 2020 pandemic, but only after the vaccine roll out.
You are pushing everyone to get double jabbed. “Everyone”, it says. Is this your medical advice, Dr Griffiths? Does “everyone” include children?
Do you see the invidious position you have placed the British Heart Foundation in?
You are raising funds to cure people’s heart conditions, while pushing the sale of the very drugs that cause the heart conditions in the first place. You are turning the British Heart Foundation into a racket.
I can only think that you and Professor Sir Nilesh Samani have sleep-walked into a nightmare, and you are struggling to wake up. On behalf of every child and young person whose heart and life you will ruin, we are ringing the alarm bell.
Wake up, get up, and start doing your job.
Yours sincerely,
Ross Butler
Founder, The Children’s Union